Sleep Reset Growth

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Introduction

Sleep Reset helps individuals build positive sleep habits using CBTi (cognitive behavioral therapy for insomnia) through personalized sleep coaching and research based insights Sleep Ritual helps user’s live happier and healthier lives.

MY ROLE

Product Designer

TIMELINE

Q2-Q3 2021

Data Driven Growth

Sleep Reset had the strongest testing culture that I have been a part of. We launched tests on a weekly cadence, collected data, and iterated accordingly. At the core was ensuring that the user was at the focal point. By nature of being a startup, I was a part of the end to end process. We moved fast. Below is a list of projects that I was a part of.

Notable Projects

Onboarding optimizations

Video Ads
Campaign

Payment Optimizations

Landing page
re-design

Brand
testing

Key Growth Screens

For brevity, key screens are shown. Full case studies are shown during interview process or upon request

3 Example Onboarding Optimizations

Coach matching

We created buckets of user’s based on demographic trends in our on boarding to match our user’s to a specific coach

Updating time expectations

Based on what the user’s responded during the onboarding, we showed an upated graph of expected length of their program

Social Proof Loader

We leveraged the "X principle" to imply that work is being done while enforcing that the product is right for them

Landing Page Re-Design

Ad Campaign

The Results

53+ onboarding tests launched that to increase conversion by 57%

Improved pricing clarity to decrease day 10 refund by 38%

Aided in brand testing that lead to the name change from Sleep Ritual → Sleep Reset

12 video ads created and launched of ad campaigns

Launched a landing page re-design