Sleep Reset Core Experience

Core Experience Introduction

Sleep Reset helps individuals build positive sleep habits using CBTi (cognitive behavioral therapy for insomnia) through personalized sleep coaching and research based insights Sleep Ritual helps user’s live happier and healthier lives.

MY ROLE
Product Designer
TIMELINE
Q2-Q3 2021

Core Experience

Sleep Reset had the strongest testing culture that I have been a part of. We launched tests on a weekly cadence, collected data, and iterated accordingly. At the core was ensuring that the user was at the focal point. By nature of being a startup, I was a part of the end to end process. We moved fast. Below is a list of projects that I was a part of.

Notable Core Experience Projects

Program Explainer Animations

Program Explainer Animations

Program Explainer Animations

Program Explainer Animations

Program Explainer Animations

Key Core Experience Screens

For brevity, key screens are shown. Full case studies are shown during interview process or upon request

Animations for User's to Understand our Program

I created the above animation to communicate how we help user’s “Reset” their sleep. Prior to the implementation of the design, we had a high amount of confusion about the program’s process and expectations.

Evening Experience

I created the above animation to communicate how we help user’s “Reset” their sleep. Prior to the implementation of the design, we had a high amount of confusion about the program’s process and expectations.

Created 75+ Illustrations Used in App

Always Delighting

I created the above animation to communicate how we help user’s “Reset” their sleep. Prior to the implementation of the design, we had a high amount of confusion about the program’s process and expectations.

The Results

53+ onboarding tests launched that to increase conversion by 57%

Improved pricing clarity to decrease day 10 refund by 38%

Aided in brand testing that lead to the name change from Sleep Ritual → Sleep Reset

12 video ads created and launched of ad campaigns

Launched a landing page re-design

Key Growth Screens

UP NEXT

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