Select Final Screens
Context: User’s want to have a high degree of confidence that Sleep Reset will address their sleep issues before committing to a high cost program. To ensure user’s had a high degree of trust, we designed a highly personalized 50+ screen onboarding that understood every detail of user’s sleep to tailor their program.
An unconventional onboarding approach
At Sleep Ritual we adopted a new web onboarding paradigm - questions or quiz flows. Rather than limiting the number of clicks to purchase, question flows can have 70+ steps before a user views a signup or pricing screen. The approach leverages a deep understanding of behavioral psychology to increase user intent that, when done correctly yields massive results.
Benefits of a long onboarding:
Increases investment into product
Personalization
Critical ad targeting data
Can charge a higher rate
Sleep Reset’s 50+ screen onboarding
